Respect & Honour to Parents Not Lost On Younger Generation

Eulogy-writing competition reveals values intact

KUALA LUMPUR, 10th JANUARY 2014: A recent attempt to crowdsource for ideas has surprised the

founders of Asia’s first online obituary website, with strong participation in its Eulogy

writing competition.

“In conjunction with and to promote Filial Piety among college

youths and also to promote English writing in colleges, we came up with the idea for an eulogywriting competition and we were pleasantly surprised,” said founders Kevin Leow and Jason Cheong.

“We thought the response would be poor as we felt that the younger generation of Malaysians are

generally out of touch of values such as filial piety, but we are glad to be wrong,” said Leow.

The winners are Jassie Looi, Kum Peng Han & Lisa Yeo

Were selected based on criteria such as:

1. Title: Appreciating our ancestors and loved ones

2. Theme: Cherished moments

3. Elements in Eulogy: Memorial, Beautiful memories, Treasured moments, Honouring, Legacy and


They won RM 2,000.00, RM 1,500.00 and RM800.00 respectively.

“We are very pleased to see many wanting to write about their ancestors using the above guide and

the stories were indeed very inspirational and truly touched”

About : is Asia’s first internet based portal that provides a place to create Obituary, Memorials,

Pet memorials & sending messages through e-mails and mobile phone. This portal provides a

specific site that is interactive for posting information and also acts as a notification service for direct

and personal invitation to relatives and friends on information such as the location of the funeral

wake service, memorial services, religious prayer times, cremation and burial information.

Many times we have forgotten our distant relatives and friends that we have not met for many

years. It’s during the funeral wake services is where we see them again and keep the connected

again. However there are times that we have even forgotten to notify them due to the stress,

emotional and grieving state of mind that we are in, during the loss of a loved one. It is a web portal for the families, friends and the loved ones to access the obituary of the departed

and to express condolences messages, tribute's and sharing of memorable stories, photo's and

video’s. These moments are irreplaceable. The portal also creates a family tree should family

members connect to our site. This will create a great ancestral family tree, years later for the


Our latest product is “Pre-Obituary” that allows the living to host with us their Obituary

advertisement and notification, with many other value added products such as 2D Hologram video -

that allows the living to leave messages to his/her loved ones with him/her leaving messages of

his/her aspirations and dreams or messages that he could not leave to his loved while he was alive. is the place for the future generations to remember, treasure and memorized the

achievement of the dearly departed. Many of our customers have appreciated our services by

notifying their long forgotten distant relatives. (was previously known as was launched by YB Datuk Haji Fadillah

Yusof, the former Deputy Minister of Science, Technology & Innovation in 2011

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