NEWS:MELVITA NECTAR BRIGHT BRIGHTENING CONCENTRATE LAUNCH IN MAY 2015

CORRECT AND PREVENT THE APPEARANCE OF DARK SPOTS WITH MELVITA’S NECTAR BRIGHT BRIGHTENING CONCENTRATE


High-altitude meadows, wild moors, secluded woodlands…After years of exploring untouched natural areas and seeking out plants with remarkable benefits, leading French organic skincare brand, Melvitahas put together a unique bouquet composed of five white flowers. Each one holds a secret to maintaining its radiance. Some of the flowers only bloom when sheltered from the sun’s rays. Others close their petals the minute they feel the patter of raindrops. Together, these five white flowers form a complex with brightening properties.


:MELVITA NECTAR BRIGHT BRIGHTENING CONCENTRATE




Melvita has placed this illuminating complex at the heart of its Nectar Bright range. Over the past two years, as many as five Nectar Bright products had been introduced in the market. 
This May, Melvita is proud to launch another new product - Nectar Bright Brightening Concentrate, a targeted action serum that combines the properties of 5 white flowers complex, together with a brown algae AscophyllumNodosumextract, to CORRECT existing dark spots, PREVENT future appearance of dark spots and PROTECT the skin against endogenous and exogenous stress.



WHY DO DARK SPOTS APPEAR ON THE SKIN?

Over-exposure to UV radiation, as well as the passing years, can disrupt the process responsible fornatural skin colouration, known as melanogenesis. This complex cellular process is stimulated bylight: the more the skin is exposed to the sun, the more melanocytes produce melanin to protectit (causing the skin to tan). However, with age, the production of melanocytes can becomedisorganized and some keratinocytes end up containing too much melanin. This, combinedwith a slower rate of cell renewal, leads to the appearance of dark spots in certain areas.


INTELLIGENT FIVE WHITE FLOWERS HAVE THE CAPACITY TO HIDE FROM THE SUN TO PRESERVE THEIR RADIANCE

On top of the 5 white flowers complex with brightening properties, the new Brightening Concentrate formula contains a new extract in order to truly target dark spots. 

This extract is obtained from the brown alga Ascophyllum Nodosumand it acts at 4 levels of skin pigmentation, for whitening and brightening effect: 



AFTER ONE MONTH OF USE,
The complexion looks more even for
8 out of 10 women.***


AFTER TWO MONTHS OF USE,
Pigmentation irregularities appear evened out and the skin looks more beautiful.




USAGE &EFFICACY TESTS***

After 8 weeks of use

Dark spots number (on the entire face): -19%

Dark spots colour intensity: -17%

Skin brightness: +31%



Usage Test Results
After 8 weeks of use, the complexion is less greyish: 91%mplexion is less greyish: 91%




MELVITA NECTAR BRIGHT®

THE ORGANIC BRIGHTENING JOURNEY TOWARDS NATURALLY GLOWING SKIN


Enhance the efficacy of the new Nectar Bright skin-brightening formulas when you use them together with Melvita Nectar Bright skincare products and achieve skin that is evenly-toned, luminous and radiant, the ORGANIC way!





1.  Brightening Eye Contour Serum (RM170, 15ml)
Reduce the appearance of signs of fatigue, dark circles and puffiness. The eyes look beautifully bright.



2.  Brightening Essence (RM230, 30ml)

5-flower complex cleverly corrects and fades away existing dark spots while protecting your skin against future hyperpigmentation.



3.  Brightening Concentrate (RM230, 30ml)

A complex of 5 white flowers* with illuminating properties brought together with brown alga extract with brightening properties, for complete corrective action.



4.  Brightening Cream (RM215, 40ml)

Intensely moisturizes, regenerates and smoothes the skin whilst mild lactic acid formulation provides extra-gentle enzymatic exfoliation and mineral powders instantly reflect light to increase skin brightness.



5.  UV Shield-Sunscreen SPF15 (RM128, 30ml)

A 100% natural origin lightweight mineral sunscreen to help defend against everyday UV radiation.



6.  Brightening Exfoliation Mask (RM120, 50ml)

A 2-in-1 weekly mask/scrub, that contains the signature 5-flower complex and exfoliating silica beads, to truly illuminate your complexion.



Available at :
Melvita Boutiques
1 Mont Kiara G-21, Ground Floor
1 Utama F141, 1st Floor
Mid Valley G-001A, Ground Floor


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For more information, please visit Melvita official website , Melvita Facebook,
Press release.

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