Thursday, 15 September 2016

DASHING ADVENTURER 2.0 THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA



Dashing which is a famous brand for men's products have recently came out with Dashing Adventurer 2.0 which is the first breakthrough innovation in Malaysia where you get 2x more of your deodorant.


For many years, DASHING has always been part and parcel of Malaysian men lifestyle – complete men’s grooming range fashioned which is synonymous and well-known for its quality and long lasting fragrance. DASHING allows young, modern men to express themselves and exude their confidence at affordable and accessible price.

Adventurous, resourceful and inquisitive – these are the traits that every man is born with it.  Man will continuously seek for ways to keep that adrenaline rush flowing, just as swift as a gushing stream. Be it a journey into the wilderness or a close shave with death experience, a true man will tackle each and every challenges with perseverance, strength and absolute courage. Furthermore, being versatile makes you a cool person to be with in the eyes of others.


The true adventurer spirit, hidden in every Malaysian man, DASHING is proud to announce the re-launch of its ADVENTURER collection of EDT’s, Deodorants and Roll-On fragrances. The new fragrances are specially formulated to last longer and provide freshness throughout the day, especially for active men. These 2 variants named BOLD 2.0 and EDGE 2.0 respectively.


DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA
DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA


1. BOLD 2.0

· An aquatic scent with fresh, crisp and enticing fragrance. Layers of fresh green accord with earthy notes of patchouli evokes the mild, evocative scents of aromatic freshness. A hint of moss purveys this fragrant blend a profound nuance of masculine touch for subtle and sultry kick!

· Bold 2.0 certainly suits young men who seek for ceaseless adventure in their lives. Confidence lies within themselves & DASHING is here to help them to unleash it.



2. EDGE 2.0

· Layers of fresh citron, lemon rind and lemon leaf wafts seamlessly mingle the mild scents of geranium and greens. The hint of cedar wood adds woody undertones. Finally, a pinch of amber creates prefect yet lively blend that ends with a blissful breeze of sandalwood and moss, giving you your daily thirst-quenching shot of immediate freshness!

· Edge 2.0 is a fragrant epitome of men in their youth; the aspiring explorers who are eager to discover new uncharted territories. Just like how they crave for more adventures in life, feeling fresh at all times would reset their moods and elevate their energy levels to a new high, hence enabling them to take charge of their day.



As a brand that stands for the essence of modern masculinity, DASHINGADVENTURER truly understands the desires and the needs of active, trendy and outgoing men. Though they may place high importance on impressing others, subsequently keeping themselves fresh and comfortable as possible while moving along with their daily activities is also one of their life priorities. Therefore, to ensure maximum comfort and freshness, DASHING ADVENTURER introduces a breakthrough innovation within its dynamic product range – the first NO GAS deodorant spray in Malaysia.



Unlike conventional deodorant sprays that finishes within 3 weeks, the NO GAS deodorant spray as its name suggests, contains compact pure deodorant liquid that can provide up to 750 sprays per can and able to last up to 2 months. Besides providing 6-in-1 benefits, consumers too can enjoy twice the fragrance compared to normal plus cost saving! Moreover, the quick drying technology will leave your underarms feeling dry and prevents bacteria growth whilst providing unparalleled and everlasting freshness throughout the day.





“DASHING has always been at the forefront of innovation and we are proud to be the pioneer of NO GAS deodorant spray in Malaysia. We would love to share this breakthrough technology with our consumers and show that DASHING really cares for you. We want you to experience the difference and get 2x more from your deodorant. Through this way, you can save up and indulge yourself at the same time only with DASHING ADVENTURER.” said Mr Venkat Jangam, Marketing Manager of DASHING.



The new premium packaging for DASHING ADVENTURER comes in a variety of vibrant colours. The unique packaging also features interesting 3D touch design that will impart the exclusive look and feel to their consumers. The box surface is laden with textures for elegant and exclusive touch. EDGE 2.0 is specially designed with Jeep tyre print to epitomise the extreme sports and outdoor activities, in line with the characteristic traits of a true blue adventurer.

On the other hand, the compass design on Bold 2.0 evokes the ‘ready-to-go’ persona of men who love to seek fun and explore new things. With a palette of attractive yet masculine colours such as Blue, Burnt Orange, Red and Green, DASHING ADVENTURER unleashes the adventurer side of you.

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA-Dashing Deodorant Roll-Ons 40ml BOLD 2.0
Dashing Deodorant Roll-Ons 40ml BOLD 2.0

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA -Dashing Deodorant Roll-Ons 40ml EDGE 2.0
-Dashing Deodorant Roll-Ons 40ml EDGE 2.0

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA-Dashing Deodorant Roll-Ons 40ml PURE ENERGY
-Dashing Deodorant Roll-Ons 40ml PURE ENERGY

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA -Dashing Deodorant Spray 150ml BOLD 2.0
-Dashing Deodorant Spray 150ml BOLD 2.0

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA  -Dashing Deodorant Spray 150ml EDGE 2.0
 -Dashing Deodorant Spray 150ml EDGE 2.0

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA-Dashing Deodorant Spray 150ml PURE ENERGY
-Dashing Deodorant Spray 150ml PURE ENERGY

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA -Dashing EDT 50ML EDGE 2.0
-Dashing EDT 50ML EDGE 2.0

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA-Dashing EDT 50ML XTREME
-Dashing EDT 50ML XTREME

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA -Dashing EDT 100ML BOLD 2.0
-Dashing EDT 100ML BOLD 2.0

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA -Dashing EDT 100ML EDGE 2.0
 -Dashing EDT 100ML EDGE 2.0

DASHING ADVENTURER 2.0  THE FIRST BREAKTHROUGH INNOVATION IN MALAYSIA-Dashing EDT 100ML PURE ENERGY
-Dashing EDT 100ML PURE ENERGY

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Product retails at:

· EDT 50ML - Available in 2 variants, EDGE 2.0 and XTREME retails at RM 18.90 inclusive of 6% GST.

· EDT 100ML – Available in 3 variants, BOLD 2.0, EDGE 2.0 and PURE ENERGY retails at RM 34.50 inclusive of 6% GST.

· Deodorant Spray 150ml – Available in 3 variants, BOLD 2.0, EDGE 2.0 and PURE ENERGY retails at RM 18.90 inclusive of 6% GST.

· Deodorant Roll-Ons 40ml - Available in 3 variants, BOLD 2.0, EDGE 2.0 and PURE ENERGY retails at RM 6.50 inclusive of 6% GST.




Press release.
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