Thursday, 18 December 2014

NEWS:NEW BEAUTY TREND BY SALON DE CARA, KOREA FIRST SALON BRUSH MASCARA

Clio, one of Korea’s most innovative and top cosmetic brand has invented salon brush mascara which has incorporated salon technology and formula to produce Salon de Cara – Korea’s first Salon Brush Mascara. Salon de Cara has been launched in Korea, China, Vietnam, USA and now has reached the shores of Malaysia. 


NEW BEAUTY TREND BY SALON DE CARA, KOREA FIRST SALON BRUSH MASCARA




Today, Salon de Cara was officially introduced by Clio at Watsons Store, Pavilion. The launch ceremony was graced by Ms Jace Tan, Director of Asian Beauty Corner Sdn Bhd, Mr Kulvinder Birring, Managing Director, Watson’s Personal Care Stores, Ms Caryn Loh, General Manager-Trading, Watson’s Personal Care Stores and Mr Andy Ho, Director of Andy Ho Haute Coiffure. A demo on ‘know-how of Salon, Apply to Mascara’ will be conducted by Senior Hair Stylist from Malaysia’s Top Hair Guru, Andy Ho Haute Coiffure, at the launch.



The brand received overwhelming response in Korea and was endorsed by Sandara Park, member of K-pop girl group - 2NE1. Salon de Cara will be the new inspiring beauty trend in Malaysia as it provides convenient eye makeup for female with volumising, ultra-curl and long lash effect to set natural looking eyelashes. The uniqueness of Salon de Cara:

1. The First Salon Style Brush Mascara in Korea adopting salon technology.

2. Salon Oriented Formula with volume effect.

3. Waterproof Coating that will easily wash off without irritation

4. Salon ingredients using ceramide and Argan Oil, which provides strong moisturizing treatment to prevent eye lashes from being damaged.



There are three type of Salon de Cara mascara each with different effects;



Hair Roll Cara (Volume x Volume)

With a 15mm mini cylindrical roller brush, just like hair rollers. Hair Roll Cara gives you the complete volumise eyelashes and oriented light volume formula from Ballon Hallow Powder.



Roll Brush Cara (Curling x Volume)

With ultra-fine roll and network of resilient curl was imposed from hair perm setting. Roll Brush Cara gives you the gorgeous volume of “C” curl, perfect long lasting effect and smudge-free.



Finger Brush Cara (Long Lash x Volume)

Feel of the professional artist finger with 228 finger brushes, sticky wax in the 5mm cellulose fiber helps maximise your lash volume.Finger Brush Cara gives you the neat, dramatic long and stunning eyelashes effect.





Replace your current mascara with Salon de Cara for curling, volumising and long lash effects. Grab your favourite Salon de Cara at RM65.90 each available all Watsons Store nationwide now. In conjunction with the launch of Salon de Cara, you will be rewarded with ‘Salon de Heated’, a free battery operated curler worth RM39.90, when you purchase Salon de Cara. Terms and conditions apply. For more information about CLIO Malaysia visit www.in2face.com or www.facebook.com/pages/CLIO-Malaysia


Press release.

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