Do you know what is Sculpt feature? The Sculpted look is the most In trend features of makeup and on fashion show right now.

“The ‘Sculpted’ look is essentially the look in the makeup world right now – it’s in every fashion show and even backstage. It’s about reshaping the face using highlighting and contouring techniques to create definition. By contrasting light and dark shades of makeup, you’re able to achieve the illusion of sharper, 3D facial features.”


Inspired by a fresh wave in high fashion around the globe and originating from architectural design play, Sculpt emphasizes chiseled, contoured lips with Lakme’s newest range of high-definition matte lip colors – LAKMÉ ABSOLUTE SCULPT STUDIO HI-DEFINITION MATTE LIPSTICK. With HD makeup, each and every feature stays perfect from all angles.


PurnimbaLamba, Lakmé Head of Innovations said, “Our lips are the most prominent part of the face, and it is equally important to contour them for a well-defined, structured look. This new collection of matte lipsticks comes in a stunning palette of rich plums, deep reds and feminine pinks to provide sculpted bold look for your lips. The 12 shades of this collection are highly pigmented, and express dimension and strength to help you feature your lips more prominently.


Recommended by Lakme makeup experts, this new range also promises high color payoff for that long-lasting matte pout in just one stroke. The stunning palette of rich plums, deep reds and feminine pinks are the brightest colours so far in Lakmé’s Absolute makeup range – the perfect lip product to make you stand out from everyone else and shine under the limelight.


This unique Lakme beauty statement brought to life by internationally acclaimed designer Anamika Khanna who known for her non-traditional aesthetics, featured a colour palette of vivid corals and reds, along with bold pinks and plums.

At the same time, Lakmé Makeup Expert Natasha Nischol lent her expertise to craft the season’s most sought-after ‘Sculpted’ makeup looks to complement Anamika’s designs.

And who better to act as Lakmé’s muse than Bollywood actress Kareena Kapoor, known for her ability to play versatile characters in blockbuster movies such as KabhiKushiKabhieGham…, Ra.One, Heroine and more.

“Kareena has beautiful chiselled cheekbones, a full mouth and an exquisite jawline, making her the ‘dream face’ for any makeup expert to work on,” commented Nischol, who worked her magic on Kareena to create a signature ‘Sculpted’ look using Lakmé Absolute Sculpt Studio Matte Lipstick.

“Lakmé Absolute Sculpt is all about ultra-defined matte lips,” said Kareena. “And even with the high-definition matte texture, you get a very vibrant, rich colour. The look is very edgy and absolutely chic,” she continued when asked about what she loved most about the matte lip trend that is currently making waves all around the globe.


Three steps are all you need to achieve a flawless HD matte lip:

Step 1: Start applying from the center of your upper lip.

Step 2: Glide lipstick towards the outer edges, following the contours of your mouth.

Step 3: Fill in the entire bottom lip, working from the center to both sides.

With its professional formula, LAKMÉ ABSOLUTE SCULPT STUDIO HI-DEFINITION MATTE LIPSTICK is the finishing touch to your high-definition makeup look. Best of all, one stroke is all you need for a long-lasting, matte finish that leaves your lips looking perfectly ‘Sculpted’, even up close.

Product retails for

LAKMÉ ABSOLUTE SCULPT STUDIO HI-DEFINITION MATTE LIPSTICK  comes in 12 versatile shades, and retails for RM39.90. Lakmé can be found at selected Guardian outlets nationwide

For more information, please visit Lakme facebook and Lakme official website. Press release.

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