WATSON MALAYSIA LAUNCHES ITS OFFICIAL ACCOUNT WITH LINE

Jessica Ng, Marketing & Development Director (middle right), Wind Loh. LINE Malaysia Team Leader (middle left) together with Watsons Celebrities Friends, Reem Shahwa & Mark O’ Dea launched the Watsons LINE Limited Edition VIP Card with Touch ‘n Go Features

Watsons Malaysia’s customers will now have more to enjoy as the leading health and beauty retail brand embarks on the official account with LINE, the world’s leading life platform to enhance its customer loyalty programme.

The Watsons Malaysia official account will be the new portal to connect with customers and members on the latest members’ benefit, offers and rewards in a fun way. In less than one month, Watsons Malaysia official account has more than 201,000 followers and the numbers are growing rapidly.

“Being the leader in health and beauty retail industry, our goal has always been to design a unique loyalty card programme for our customers not only to enjoy benefits at Watsons’ stores but b

In conjunction with the launch of Watsons Malaysia official account, Watsons Malaysia has also created a set of LINE stickers for customers to download when they follow the official account. The set of stickers created represent Watsons’ identity in health & beauty and it provides a way for users to express their emotions.

Speaking at the launch, LINE Malaysia Team Leader, Wind Koh says, “LINE is a lifestyle mobile messaging application which allows users to communicate in a creative and fun way. We are consistently being innovative to create more exciting and engaging activities for our users, such as Lucky Chance giveaway and LINE Fun activities through LINE Fun Official Account. We are glad that Watsons has approached LINE as their innovative communication partner. With Watsons on board as part of LINE partner, we are working very closely to come up with more interactive activities to reward our users.”

To bring the famous LINE characters to live, Watsons Malaysia has launched the Watsons LINE Limited Edition Card with Touch ‘n Go feature and it comes with 2 collectible designs featuring LINE popular characters. The limited edition card not only has the existing benefits but also comes with a set of USD1.99 worth LINE Stickers and preloaded with RM5 worth of Watsons points for new members. These limited edition cards are priced at RM20 and are only available at selected Watsons’ outlets such as Watsons Mid Valley, KLCC, Sunway Pyramid, One Utama, Alamanda, Pavilion, AEON Station 18, AEON Seremban 2, Queensbay Mall & JB City Square.

For more information, visit Watsons Facebook , Watsons’ official website , ‘Follow’ Watsons Malaysia LINE official account (LINE ID: @WatsonsMalaysia)




Press release.